Open Access Research Article
“PERSONALITY RIGHTS IN THE AGE OF DEEPFAKES: EVALUATING THE ADEQUACY OF INDIAN LAW IN PROTECTING CELEBRITIES FROM AI-GENERATED MISAPPROPRIATION”
Abstract
The
development of Artificial Intelligence (AI) has allowed individuals to produce
highly believable “deepfakes,” and there is concern among the public regarding
the unauthorized use of a celebrity’s identity. Misusing a celebrity’s identity
without permission may lead to damage to their reputation; commercial
exploitation of their image/name; and loss of control over how they are
portrayed in media. This paper will examine whether India’s current legal
system is sufficient in protecting celebrities from AI generated “deepfakes”
via the application of Constitutional Principles; Privacy Law; Passing Off;
Copyright; Trademark Law; and Judicial Decisions. The paper will also explore
issues related to Consent; Liability; Content Removal; and Freedom of Expression.
The paper concludes that while Indian Courts have been increasingly accepting
of Personality Rights, the existing body of law remains fragmented and does not
provide specific protections against AI Generated Misuse.
Therefore, the paper emphasizes the
need for Clearer Legal Standards and Effective Remedies that allow for
Balancing Individual Rights with Technological Innovation and Creative Freedom.
Published Paper
Author Details
Authors: PUSHKAR POUNIKARRegistration ID: 1013425 | Published Paper ID: IJLRA13425Approved ISSN: 2582-6433 | Country: Delhi, IndiaPage No.: 1987-1997
Article Information
“PERSONALITY RIGHTS IN THE AGE OF DEEPFAKES: EVALUATING THE ADEQUACY OF INDIAN LAW IN PROTECTING CELEBRITIES FROM AI-GENERATED MISAPPROPRIATION”
Authors: PUSHKAR POUNIKAR
- Journal IJLRA
- ISSN 2582-6433
- Volume 3
- Issue 7
About Journal
International Journal for Legal Research and Analysis
- AbbreviationIJLRA
- ISSN2582-6433
- AccessOpen Access
- LicenseCC 4.0
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