Open Access Research Article

WHEN DISCOUNTS MEET COMPETITION: EVALUATING LOYALTY AND CONDITIONAL REBATES ACROSS INDIA, THE EU, AND THE US

Author(s):
KANISHKA SOMNI WECCHA GUPTA ANIMISHA DWIVEDI
Journal IJLRA
ISSN 2582-6433
Access Open Access
Volume 3
Issue 6
DOI https://www.doi-ds.org/doilink/09.2026-26256231/WHEN DISCOUNTS MEET COMPETITION: EVALUATING LOYALT
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Abstract

Abstract -
Loyalty rebates have a contentious place in competition law since they can both produce real efficiency and prevent competitors from accessing the market. This research paper tracks the transition from formalistic assumptions to effects-based scrutiny by analysing how these schemes are handled in India, the US, and the EU. Through comparative US-EU jurisprudence and doctrinal analysis of CCI v. Schott Glass, the article makes the case that thorough, evidence-driven evaluation, as opposed to categorical condemnation, is the most effective way to differentiate between exclusionary behaviour and normal business behaviour.

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Author Details

Authors: KANISHKA SOMNI,  WECCHA GUPTA & ANIMISHA DWIVEDI
Registration ID: 1013124 | Published Paper ID: IJLRA13124, IJLRA13125 & IJLRA13126
Year: Sep-2026 | Volume: 3 | Issue: 6
Approved ISSN: 2582-6433 | Country: Delhi, India
Page No.: 412-441

Article Information

WHEN DISCOUNTS MEET COMPETITION: EVALUATING LOYALTY AND CONDITIONAL REBATES ACROSS INDIA, THE EU, AND THE US

Authors: KANISHKA SOMNI, WECCHA GUPTA, ANIMISHA DWIVEDI

  • Journal IJLRA
  • ISSN 2582-6433
  • Volume 3
  • Issue 6
Citation Download Paper Full Details Search on Google Search on Google Scholar

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International Journal for Legal Research and Analysis

  • AbbreviationIJLRA
  • ISSN2582-6433
  • AccessOpen Access
  • LicenseCC 4.0

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