Open Access Research Article

JUDICIAL APPROACH TOWARDS ACQUIRED DISTINCTIVENESS IN INDIA: A COMPARATIVE ANALYSIS WITH RESPECTIVE TO USA AND INDIA

Author(s):
NARAYANA M
Journal IJLRA
ISSN 2582-6433
Access Open Access
Volume 3
Issue 7

Abstract

The concept of distinctiveness refers to the capacity of a trademark to identify and distinguish the goods and services. When it comes to registration, if the goods are inherently distinctive, the process of registration should be as relatively easy as a trademark and should have a distinctive character that sets it apart from the existing goods and services. In the case of generic or descriptive marks, the process of registration becomes difficult unless it is proved that the mark is being distinguished or has a distinctive meaning. This gives rise to the concept of acquired distinctiveness, as these marks should have acquired distinctiveness over time by the usage of such marks extensively and exclusively in the marketplace. In India, Section 9(1) of the Trademark Act deals with absolute grounds for refusal and also covers the aspect of acquired distinctiveness. To establish the acquired distinctiveness, the mark must be used in the Indian period for a significant period. When we take the case of the US, they follow a use-based application for registration and they have a specific duration for considering the distinctiveness factor, the person who submits the declaration for the usage of the trademark that has been done before the registration will be registered. Further, they have established the guidelines for proving acquired distinctiveness. In India, it is done through the judiciary which plays a vital role in interpreting the acquired distinctiveness of goods and services. As it mostly depends on the consumer perception and how the mark has been recognized as an indicator of the goods or services the acquired distinctiveness can be claimed. This creates an opportunity to re-visit the judicial interpretation of acquired distinctiveness and the possibility to see the necessity of guidelines to prove acquired distinctiveness.

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Author Details

Authors: NARAYANA MRegistration ID: 1013514 | Published Paper ID: IJLRA13514Approved ISSN: 2582-6433 | Country: Delhi, India

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International Journal for Legal Research and Analysis

  • AbbreviationIJLRA
  • ISSN2582-6433
  • AccessOpen Access
  • LicenseCC 4.0

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