Open Access Research Article
FACES, VOICES AND FABRICATIONS: DEEPFAKES, IDENTITY MANIPULATION AND THE PROTECTION OF PERSONALITY RIGHTS IN THE DIGITAL AGE
Abstract
Synthetic media, popularly
called "deepfakes", allow anyone with a consumer device to fabricate
a convincing image, video or voice of a real person saying or doing things that
never happened. This paper examines deepfakes as a technology of identity
manipulation and asks whether existing personality-rights law can answer the
harm they cause. The paper explains the nature, evolution and technical
architecture of deepfakes, the ecosystem that produces them, the harms they
generate and the limits of detection. It analyses the legal challenges, with principal
reference to India: the constitutional foundations of personality and privacy
rights, the judge-made protection of celebrity personas, statutory remedies
under the Information Technology Act, 2000, the Bharatiya Nyaya Sanhita, 2023,
the Copyright Act, 1957 (especially performers' rights) and the Digital
Personal Data Protection Act, 2023, and the 2026 amendment to the IT Rules on
synthetically generated information. Comparative developments in the United
States, the European Union, China and Denmark are used as benchmarks. The paper
argues that Indian courts have been inventive but that the protection remains
fragmented, injunction-centred and dependent on platform cooperation, and it
proposes a consent-based, technology-neutral statutory framework for digital
replicas.
Published Paper
Author Details
Authors: AKSHAT MEHTARegistration ID: 1013442 | Published Paper ID: IJLRA13442Approved ISSN: 2582-6433 | Country: Delhi, IndiaPage No.: 2176-2192
Article Information
FACES, VOICES AND FABRICATIONS: DEEPFAKES, IDENTITY MANIPULATION AND THE PROTECTION OF PERSONALITY RIGHTS IN THE DIGITAL AGE
Authors: AKSHAT MEHTA
- Journal IJLRA
- ISSN 2582-6433
- Volume 3
- Issue 7
About Journal
International Journal for Legal Research and Analysis
- AbbreviationIJLRA
- ISSN2582-6433
- AccessOpen Access
- LicenseCC 4.0
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