Open Access Research Article
DIGITAL CLONES AND THE RIGHT TO PERSONA
Abstract
The fast growth of artificial intelligence has changed
the way digital content is made, copied and shared. Deepfake technology allows
for the copy of a person’s face,
voice, look, movements and habits
usually without permission. Even though these tools have uses in movies, ads, schools and art they can be used in bad ways. This leads to
problems about personal rights, privacy, reputation, business identity and
protecting creative work. Celebrities are at risk because their images are
worth a lot of money and are often
used to change what people buy.
This research looks at the help that celebrities get
against deepfakes focusing on the Indian legal system. It looks at how personal
rights, the right to use a person’s image, copyright, rights for performers,
privacy and responsibility of online platformers connected. It studies court
cases, like Titan Industries Ltd. V. M/s Ramkumar Jewelers, Anil Kapoor v. Life
India and Arijit Singh v. Codible Ventures LLP to see how courts are dealing
with illegal digital use. The study also compares India’s way with the United States and the European Union looking at
how identity's stolen what needs to be clear
and what rules are in place.
The paper says that current Indian legal options offer
some help but are not complete. Copyright law, by itself is not enough when no real work is copied.
There is no special
law that deals with permission, money, tech responsibility and good solutions.
The research suggests a system based on permission and fairness that protects
rights while allowing real art, jokes, comments, news and new technology to
continue.
Keywords
Celebrity
personality rights; artificial intelligence; deepfakes; intellectual property rights;
right of publicity; copyright; performers’ rights; privacy; intermediary liability;
India.
Published Paper
Author Details
Authors: ROSHANI KUMARIRegistration ID: 1013543 | Published Paper ID: IJLRA13543Approved ISSN: 2582-6433 | Country: Delhi, IndiaPage No.: 155-174
Article Information
DIGITAL CLONES AND THE RIGHT TO PERSONA
Authors: ROSHANI KUMARI
- Journal IJLRA
- ISSN 2582-6433
- Volume 3
- Issue 8
About Journal
International Journal for Legal Research and Analysis
- AbbreviationIJLRA
- ISSN2582-6433
- AccessOpen Access
- LicenseCC 4.0
All research articles published in International Journal for Legal Research and Analysis are open access and available to read, download and share, subject to proper citation of the original work.
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