Open Access Research Article
DEEPFAKES AND MISAPPROPRIATION OF IDENTITY: LEGAL REMEDIES AND CHALLENGES
Abstract
Abstract:
The emergence of
deepfake technology, driven by rapid advancements in artificial intelligence,
has created unprecedented challenges for the protection of identity and
personal rights in the digital era. Deepfakes refer to hyper-realistic
manipulated audio, video, or images that falsely depict individuals engaging in
acts they never performed. While this technology has legitimate applications in
entertainment, education, and innovation, its misuse has led to serious
concerns such as identity misappropriation, defamation, privacy violations,
cyber harassment, and financial fraud. This paper examines the legal
implications of deepfakes with a particular focus on the misappropriation of
identity. It analyses how existing legal frameworks, especially in India, address
such issues through provisions under information technology law, criminal law,
and data protection principles. The study also explores relevant global
approaches, including regulatory developments in jurisdictions such as the
United States and the European Union, to highlight comparative perspectives.
Despite the availability of certain legal remedies, the paper identifies
significant challenges, including the absence of specific legislation on
deepfakes, difficulties in detection and attribution, jurisdictional
complexities, and the rapid evolution of AI technologies outpacing legal
responses. Furthermore, enforcement mechanisms often remain inadequate due to
technical and procedural limitations.
The paper
concludes by emphasizing the urgent need for a comprehensive legal framework,
incorporating technological safeguards, stricter liability norms, and
international cooperation. Strengthening awareness and digital literacy is also
essential to mitigate the risks associated with deepfakes and ensure effective
protection of individual identity rights in the digital age.
Published Paper
Author Details
Authors: SONAM Registration ID: 1013290 | Published Paper ID: IJLRA13290Year: Oct-2026 | Volume: 3 | Issue: 7Approved ISSN: 2582-6433 | Country: Delhi, IndiaPage No.: 437-458
Article Information
DEEPFAKES AND MISAPPROPRIATION OF IDENTITY: LEGAL REMEDIES AND CHALLENGES
Authors: SONAM
- Journal IJLRA
- ISSN 2582-6433
- Volume 3
- Issue 7
About Journal
International Journal for Legal Research and Analysis
- AbbreviationIJLRA
- ISSN2582-6433
- AccessOpen Access
- LicenseCC 4.0
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