THE S IN ESG- WHY COMPANIES STANCE ON SOCIAL ISSUES MATTER BY - SNIGDHA KHANDELWAL & KARNICA BHATIA
THE S IN ESG- WHY COMPANIES' STANCE
ON SOCIAL ISSUES MATTER
AUTHORED BY - SNIGDHA KHANDELWAL
&
KARNICA BHATIA
Amidst escalating dialogues on climate change,
sustainability, human rights, and social welfare, there is an increasing demand
for organizations to embody the principles cherished by individuals.[1] In this
evolving landscape, the paper delves into the longstanding concept of ESG,
capturing significant attention in today's corporate realm. While scholars may
dispute the claim that ESG concerns have seldom commanded more focus than at
present, it is noteworthy that the 'social' dimension of risk is the least
acknowledged and quantified facet within the ESG framework.[2]
At its essence, social in ESG pertains to human
rights and equity within an organizational framework, encompassing
interactions, policies, and actions that impact individuals, groups, and
society. Within the business context, it scrutinizes all human interactions
through the lenses of ethics, justice, and concern for well-being, addressing
aspects such as inequality, working conditions, human rights, product safety,
community relations, and supply chain transparency.[3]
Successful adoption of the social pillar in ESG acknowledges that businesses
operate within an inherently unequal societal context. In the realm of ESG's
"S," the paramount consideration is "rights," with
employees, community groups, and national populations holding rights codified
by law, cultural precedents, or ordinances.[4]
Companies often find themselves at the forefront of efforts to safeguard these
rights, irrespective of their inclination for such a role. Companies
increasingly find themselves entangled with complex social issues and it
becomes inevitable for them to adapt accordingly.
In contributing to the relatively sparse literature
on the social facet of ESG, the authors advocate for the incorporation of the
company's stance on social issues in the larger framework of the S in ESG. They
assert that addressing these aspects can impact the decisions of diverse
stakeholders, fostering sustainable and resilient growth by cultivating a
positive public image through active social engagement. To substantiate their
argument, the authors employ case studies featuring diverse topics, including
veganism, the controversy regarding renowned clothing brand Shein, and ongoing
geopolitical conflicts such as the Ukraine-Russia war and the Gaza-Palestine
situation. Additionally, the paper elucidates key concepts integral to this
discussion, enhancing the clarity and effectiveness of the authors' assertions.
Companies exert influence, whether direct or
indirect, on the well-being of employees, workers in the value chain,
customers, and local communities.[5] Proactive
impact management is crucial in navigating these intricate relationships. This
paper initiates an exploration into the nuanced ways social aspects influence a
company's performance, considering both short-term and long-term perspectives.
Key stakeholders, notably investors and consumers, are integral to the
foundational structure of a company, thus, underscoring the imperative to delve
deeper into their roles and dynamics within the organizational framework.
Social factors affecting choices
Beginning with investors, who play an active role in
actively engaging with companies on social issues, employing diverse strategies
to gather information and advocate for transformative changes.[6] One
prevalent and comprehensive approach is "ESG integration," where fund
managers assess environmental, social, and governance risks alongside
traditional financial considerations.[7]
This not only enhances financial returns but also contributes to more effective
risk management. Some investors go beyond this by adopting a proactive stance,
explicitly excluding stocks that do not align with their values, particularly
those associated with weapons manufacturing, pornography, or tobacco.[8] Taking it
a step further, impact investors seek investments that generate measurable
social benefits.[9] This
involves tracking metrics such as job creation at or above a living wage or
evaluating education investments based on hours of training per employee. In
instances where engagement with companies on social issues proves ineffective,
shareholders have the authority to propose and vote on resolutions.[10] These
resolutions can prompt management to conduct human rights risk assessments or
disclose internal pay disparities, emphasizing the accountability of companies
to their stakeholders. To illustrate and elaborate on these points, the authors
utilize a case study approach, examining the examples of veganism and the
fast-fashion brand Shein. These case studies serve to provide concrete examples
and insights into how investors' engagement with companies on social issues can
manifest in real-world scenarios, offering valuable lessons and perspectives
for further exploration.
Vegan businesses inherently commit themselves to an
elevated ethical standard, showcasing a dedication to innovation and a
continual assessment of their supply chains.[11]
Their relentless pursuit involves offering products and services aligned with a
more sustainable and just world, placing them at the forefront of positive
change. This commitment extends beyond mere economic participation, fostering
job creation, introducing groundbreaking products, enhancing services, and
presenting an innovative economic model. Beyond the ethical considerations, it's noteworthy that
vegan businesses can be financially lucrative.[12] The plant-based meat industry, indicative of this
shift, witnessed an estimated value of $4.3 billion in 2020, with projections
soaring to $8.3 billion by 2025.[13] Notably,
Beyond Meat, a plant-based meat company that went public in 2019, reported a
substantial revenue increase, reaching $94.4 million at the end of Q3 in 2020.[14] This
burgeoning success underscores the attractiveness of the vegan industry as an
ethical and lucrative field for investors seeking sustainable choices.
Conversely, the fast-fashion brand Shein grapples with challenges in
maintaining its predominant position in the clothing market. In a bid to
recover, Shein actively seeks new investors, even contemplating a debut on the
US stock markets, despite potential obstacles posed by the United States
Congress.[15] The
company faces skepticism from legislators regarding its alleged use of forced
labor in product manufacturing—a contentious issue that could hinder its
listing in the U.S. if proven true, making it difficult for the company to get
investments. This scenario accentuates the critical role that social aspects
play in investment decisions, particularly those rooted in ethical and
sustainable considerations. The divergent paths of vegan businesses and fast
fashion giants serve as poignant examples of the far-reaching impact of a
company's social stance on its financial standing and investor appeal.
Proceeding with consumers who are in the modern
technological landscape, moving beyond mere consumerism, making deliberate and
ethical choices that contribute to the broader community.[16]
The significance of ethical supply chains has risen, capturing the attention of
both capital markets and younger consumers who are particularly interested in
understanding how a company's profit generation impacts racialized,
marginalized, or vulnerable populations.[17]
Traditional metrics of value, such as stock price and quarterly profitability,
have evolved to encompass the very nature of profit itself. By prioritizing
core values like honesty, transparency, and consumer well-being, businesses
have the opportunity to foster enduring customer relationships founded on
mutual respect and ethical business practices. This commitment positions them
as responsible market players dedicated to maintaining the highest standards of
customer service and satisfaction. Drawing parallels with the aforementioned
case studies, similar principles can be applied to consumers, reinforcing the
notion that ethical considerations and a commitment to responsible business
practices resonate with them and contribute to a company's success in the
contemporary market.
Amidst the rising interest in a plant-based or vegan
lifestyle, there exists a significant opportunity for vegan companies to not
only capitalize on this trend but also contribute to positive global change.
Recent market research highlights that Generation Z and younger millennials
exhibit a 22% higher likelihood than the general population to embrace
plant-based alternatives in their diet.[18]
Moreover, 35% of surveyed Gen Z members expressed a desire to adopt a meat-free
lifestyle by 2021.[19] Catering
to this demographic by eliminating animal products could prove advantageous for
a company's long-term success. This shift towards ethical consumption extends
beyond the food industry, as established fashion brands like Versace and Gucci
increasingly distance themselves from animal fur, recognizing the ethical
concerns inherent in an animal-based supply chain.[20]
Similar transformations are evident in the beauty, automotive, interior design,
investment, and travel sectors. In the realm of beauty products, a study by
Thuy Le emphasizes that committed vegan consumers are inclined to choose vegan
cosmetics.[21] The
author argues that the strength of this inclination is tied to subjective
beliefs, personal experiences, and social encouragement. A positive attitude
towards veganism not only draws individuals closer to adopting this lifestyle
but also reflects their concerns for environmental issues, animal rights,
health considerations, and aesthetics. This makes companies manufacturing vegan
products an attractive choice for the younger generations to showcase their
solidarity with a particular value. Contrasting this ethical trend is the case
of fast fashion giant Shein, whose recent financial downturn is attributed to a
combination of poor results, the global economic slowdown, and heightened
interest among young consumers in sustainability.[22]
The crisis deepens as customers increasingly demand transparency in production
methods and fair treatment of Shein workers. As ethical violations mount,
particularly concerning allegations of unsustainable manufacturing practices,
Gen Z consumers, despite the brand's affordability and popularity, are actively
boycotting Shein.[23] This
scenario underscores the profound impact that a company's stance on ethical
practices, such as selling vegan products or maintaining ethical business
standards, can have on consumers, especially among the younger, socially
conscious generation that places a premium on making ethical choices.
Reputation and Social Risk
The interconnection between reputational risk and
social risk holds significant weight, particularly within today's digital realm
where social media wields considerable influence. According to the World
Economic Forum, over a quarter of a company's market value can be directly
linked to its reputation, a figure underscored by recent events highlighting
the profound repercussions of poor decision-making on financial standings.[24] With
information and opinions swiftly circulating across diverse online channels,
the repercussions of reputational risks can prove calamitous for companies and
their stakeholders. Thus, companies are justified in devoting increased focus
to nurturing the components that shape their corporate reputation.
On the contrary, companies that fail to address
social equity concerns expose themselves to heightened risks of reputational
harm. Without proactive steps to tackle social risks, these companies run the
peril of damaging their brand perception, eroding consumer trust, and enduring
public scrutiny, all of which can deeply impact their long-term market
viability and sustainability.[25] Hence,
effectively managing social risks emerges as a vital aspect of safeguarding and
enriching a company's reputation, highlighting the importance of prioritizing
ethical and socially responsible business practices and taking a stand on
social issues in today's corporate landscape. At times, corporations may find
themselves entangled in complex social dynamics such as where they are
compelled to yield to widespread consumer protests to safeguard their
reputation for broader financial interests.[26]
The increasing prevalence of social media, particularly among younger
demographics, underscores the significance of companies upholding their image
in public discourse.[27] These
arguments can be demonstrated with the help of case studies.
Starting with the case of Shein, the company's
reputation suffered due to various factors, including numerous videos
circulating over social media highlighting the poor quality of its garments, as
well as political activism from environmental groups condemning the practices
of fast fashion and educating younger generations about its detrimental impact
on the environment.[28] Shein's
attempts to improve its reputation seem futile, as the brand's unethical
practices are deeply ingrained in public perception resulting in substantial
loss in consumer base. Additionally, in the context of the Russia-Ukraine
conflict, several companies have either downsized or exited the Russian market,
citing reputational risks among their reasons. For instance, UNIQLO faced
significant backlash and a #boycottUNIQLO campaign, leading to the closure of
its shops in Russia.[29]
Similarly, in the Israel-Palestine conflict, boycott
campaigns have targeted companies with perceived pro-Israeli stances or
financial ties to Israel, with social media serving as a platform for such
activism, particularly in regions with security restrictions like Egypt.[30] In
Jordan, residents supportive of boycott efforts have even entered McDonald's
and Starbucks branches to persuade customers to not to enter into transactions
with such companies.[31] To mitigate the damage, Starbucks released a statement
emphasizing its non-political stance and refuting rumors about providing
support to the Israeli government or military.[32]
McDonald's faced criticism, particularly in its Israeli franchise, as reports
surfaced that it provided free meals to Israeli military personnel, resulting
in a significant drop in sales, estimated at least 70%.[33]
Furthermore responding to public pressure, Turkey's Parliament removed
Coca-Cola and Nestle products from its restaurants, citing a "public
outcry" against the brands.[34]
However, the challenges to a company's reputation work both ways. It's not just
companies with economic connections to Israel facing difficulties; the reverse
is also true. Shein, a popular clothing giant among the Israeli population,
experienced boycotts and backlash in Israel for selling Palestinian flags and
canceling sponsorships of Israeli influencers.[35]
The potential harm to a
company's reputation can extend further, possibly resulting in dissatisfied
employees and disillusioned customers. In recent times, there has been a
growing expectation for businesses to take a stand on political issues, driven
by both staff and customers.[36]
While some corporate leaders express concerns about potential office conflicts
and the impact of top-level statements on workplace dynamics, the evolving
trend of employees bringing more of their personal lives into professional
settings adds an additional layer of complexity.[37]
For multinational corporations (MNCs) operating globally, expressing a stance
on a social issue can be particularly challenging, fostering internal conflicts
among employees and executives or triggering tensions between employees in
different geopolitical regions. Further, these tensions could possibly lead to
labor strikes resulting in scarcity of skilled employees directly affecting
productivity and reputation of the company. A striking example is the pushback
faced by companies like Mondelez, Nestlé, PepsiCo, and Metro from employees in
Ukraine and Eastern Europe, outraged by the firms' decisions to maintain
business ties with Russia.[38]
Another instance involves Starbucks, which recently sued its workers' union,
alleging that a pro-Palestinian social media post from a union account stirred
controversy among customers and negatively impacted the company's reputation.[39]
In an era where
organizations face unprecedented levels of reputational scrutiny from a diverse
and increasingly vital array of stakeholders, as is evident from the above case
studies, the concept of subjective norm gains heightened relevance. Subjective
norm refers to the perceived social influence on one's decision to engage or
abstain from a particular behavior, shaped by encouragement or discouragement
from the external environment—spanning family, friends, colleagues, and social
media.[40] The
intricate social milieu poses a significant challenge for multinational
corporations, requiring deft navigation through conflicting interests among
national branches, stakeholders, and stockholders. The added layers of
complexity arise from potential reputational costs and the imperative to meet
quarterly and annual financial reports.[41]
As articulated, what resonates positively with one group of stakeholders in a
specific region may be received unfavorably by others. However, the caution
against insincere communication merely for the sake of it is essential, as
employing "bland" public relations material risks alienating diverse
groups and generating negative reactions across the board.[42]
Ethical
investing
An additional pivotal
aspect that contributes to a comprehensive understanding of the authors'
argument is the domain of ethical investing, now commonly referred to as
Socially Responsible Investment (SRI). In the context of this paper,
"ethical investing" is elucidated as the utilization of nonfinancial
normative criteria by investors when selecting securities for their portfolios.
The fundamental ethical rationale behind SRI lies in the belief that investment
decisions should not be exempt from the ethical scrutiny applied in other
facets of life.[43] SRI
has evolved to exert a substantial influence on financial markets and the
broader economy. Its primary objective is to encourage corporate managers to
adopt more ethical practices. However, ethical investors, distinct from other
investor types interested in normative issues, also seek returns based on the
market risk of their investments.[44]
They aspire to influence managers to act more ethically from the investor's
perspective, or alternatively, to ensure that managers maintain ethical
practices that might be compromised without the backing of ethical investors.
The efficacy of ethical investors in fulfilling their duty, including
influencing corporate behavior, hinges on the market's reaction to the
implementation of more ethical corporate practices.[45]
Investors have the option to conduct individual stock research, rely on
recommendations from various groups, or invest in ethical mutual funds offered
by numerous investment firms.[46]
Consequently, while exploring information about businesses, it is crucial to
present a clear depiction of a company's stance on social issues to investors.
This information is deemed a material fact that investors require to make
informed decisions on whether to invest, retain, or sell stocks of a particular
business. Ethical business practices are posited to yield potential benefits
such as increased profits due to heightened employee productivity, enhanced
customer loyalty willing to pay premium prices, diligent suppliers ensuring
prompt delivery of quality supplies, and supportive communities bolstering the
firm's reputation.[47]
Moreover,
maintaining a positive public image and adopting an ethical stance on social
issues are perceived as risk-mitigating factors by ethical investors,
potentially resulting in enhanced returns.[48] Socially Responsible (SR) companies
strategically evade various risks, such as consumer boycotts, employee strikes,
environmental penalties, legal prosecutions and fines, and shifts in social and
environmental laws and regulations.[49] The decision of ethical
investors to divest substantial sums from companies not aligning with
established social standards can amplify the cost of capital for these firms.[50]
This may stem from diminished risk-sharing opportunities among investors or
elevated litigation costs arising from claims related to environmental, social
issues, or poor corporate governance. The heightened cost of capital may
subsequently give rise to an underinvestment challenge for such non-SR firms,
deeming them more risky in the eyes of investors. Consequently, investors are
likely to demand an additional risk premium when opting to hold non-SR stocks.[51]
Furthermore, companies endowed with a commendable reputation and social
standing augment their ability to engage in contracts with other entities,
being perceived as morally grounded and adept at risk mitigation.[52]
Consequently, companies are urged to divulge information regarding their social
standing on pertinent issues that shape public image, providing valuable
insights to potential ethical investors and facilitating the decision-making
process. Notably, companies associated with social responsibility are believed
to unlock market opportunities not readily accessible to those lacking a
similar reputation for social responsibility.[53]
For instance, Company A, with a strong social standing, finds
doors open to newer international markets and enhanced financial prospects.
Conversely, Company B, previously associated with supplying arms to conflict
zones, faces skepticism and reluctance in similar situations. In this hypothetical
scenario, it becomes evident that a company's positive social reputation and
public image greatly influence its reception in various communities and by
governments worldwide. This dynamic is exemplified in the context of the
Russia-Ukraine conflict, where companies aligned with Russia or involved in
arms trade faced severe repercussions, including being blacklisted by the
Ukrainian government and encountering obstacles in conducting business
internationally.[54]
Public sentiment also holds sway over corporate decisions, as seen when
Turkey's Parliament responded to public outcry by removing products from brands
like Coca-Cola and Nestle due to their business dealings with Israel.[55]
Moreover, companies that take ethical stances on social issues garner trust from
stakeholders, including investors, who perceive them as transparent and aligned
with certain values. This transparency signals competent management to
potential investors, encouraging investment. As socially responsible investing
(SRI) gains traction among influential investors, social issues inevitably
become prominent on corporate agendas.[56] Shareholders increasingly
advocate for SRI policies, compelling companies to take stands on social
issues. In essence, the influence of investors compels corporations to align
with social and ethical values, reflecting the growing significance of societal
concerns in the business landscape.
Concluding remarks
Rather than solely
pursuing profits, the most successful companies are propelled by a sense of
purpose—an innate desire to address societal needs and contribute to human
betterment. While the existing Environmental, Social, and Governance (ESG)
criteria primarily focus on limited parameters, the authors argue for
broadening the scope. Although less quantifiable than a carbon footprint or governance
structure, the ‘S’ has vast implications for brand credibility, client trust
and stakeholder loyalty.[57]
This expansion should
encompass factors like standing on social issues and public opinion,
acknowledging their significant impact. Recent geopolitical challenges,
including war, sanctions, and a shifting political climate, have underscored
the inadequacies of ESG ratings in accurately reflecting the escalating social
and governance risks. For example, during Russia's conflict with Ukraine,
ESG-labeled funds held at least USD 8.3 billion in Russian assets, and top
European Green-labeled funds were found to have stakes in Russian companies.[58]
Notably, corporate decisions to suspend business operations in Russia often
followed social media campaigns and threats of consumer boycotts, highlighting
the palpable link between public campaigns and corporate decision-making.
However, this influence is not accurately gauged in current ESG ratings
globally.
A critical limitation of
many ESG ratings providers is their reliance on backward-looking data and information,
particularly controversies, to formulate scores and ratings for companies and
sectors.[59]
This retrospective approach hampers the assessment of the impacts of events or
unforeseen crisis, making it challenging to adapt to evolving circumstances.
Sustainable finance analysts argue that existing ESG frameworks may not
adequately capture relevant factors, especially in situations where traditional
measures are ill-equipped to assess the complexities involved.[60] As
a result, there is a pressing need to refine and enhance ESG methodologies,
particularly S, which has less literature comparable to the other two, to
ensure a more comprehensive and forward-looking evaluation of companies'
environmental, social, and governance practices.
[1] ECOSOC ‘Achieving sustainable development
and promoting development cooperation’ Dialogue (19 December 2008).
[2] Leonardo Becchetti, and others. ‘Going
Deeper into the S of ESG: A Relational Approach to the Definition of Social
Responsibility’(2022) 14(15) Sustainability,
Accessed 12 February, 2024.
[3]‘What Is the “S” in ESG?’ (S&P Global, 24 Feb, 2020)
Accessed 12 Februray, 2024.
[4] ibid.
[5] Lise Kingo. ‘The UN Global Compact:
Finding Solutions to Global Challenges’ (2019) United Nations,
Accessed 12 Feb, 2024.
[6] OECD (2011), The Role of Institutional Investors
in Promoting Good Corporate Governance, Corporate Governance, OECD Publishing.
Accessed 13 Februrary, 2024.
[7] Horton, Cole. ‘Explainer: What Is the “S”
in ESG Investing?’ (Reuters, 19 July
2022) < https://www.reuters.com/business/sustainable-business/what-is-s-esg-investing-2022-07-19/>
Accessed 13 Februrary, 2024.
[8] ibid.
[9] ibid.
[10] Victor Barros, and others ‘Shareholder
Activism and Firms’ Performance.’ (2023) 64 Research in International Business
and Finance, , Accessed 14
February, 2024.
[11] Lee Park and others, ‘Vegan Luxury for
Non-Vegan Consumers: Impacts on Brand Trust and Attitude towards the Firm’
(2024) 77 Journal of Retailing and Consumer Services, ,
Accessed 14 February, 2024.
[12] Sandra Nomoto ‘Why Becoming a Vegan
Business Can Multiply the Positive Impact’ (Medium,
25 January 2021),
,
Accessed 14 February, 2024.
[13] ibid.
[14] ibid.
[15] Sanvi Bangalore, ‘Shein’s Mounting Ethical
Concerns May Be Pushing Some Gen Z Shoppers to Look Elsewhere’ CBS
News (11 August, 2023)
accessed 13 February, 2024.
[16] Celecia Johnson, ‘The Rise of Ethical
Consumption: A New Era of Consumerism’ (ET
Edge Insights, 31 August 2023)
accessed 13 February, 2024.
[17] Mario Nokmi, ‘The Importance of Supply
Chain Ethics and Compliance and Top 6 Best Practice Tips for Every Company, (Polonious, 19 January 2022)
accessed 13 February, 2024.
[18] ‘7 Out Of 10 Gen Z Will Keep Being Vegan
In The Next 5 Years – Gen Z Is Leading The Veganism Trend, Data Says’ (VEGWORLD Magazine, 31 March 2022)
Accessed 12 Feb. 2024.
[19] Ibid.
[20] Neiman Marcus and others, ‘Join Growing
List of Fashion Brands That Are Anti-Fur’ (Peoplemagazine 30 June, 2021)
Accessed 12 Feb. 2024.
[21] Thuy Le, ‘vegan trend in consumer buying
behaviour’ (Bachelor’s thesis, Oulu University of Applied Sciences 2019).
[22] ‘Shein Has Lost a Third of Its Market Value’
(Nss Magazine, 02 February, 2023)
Accessed 13 Feb. 2024.
[23] Eden Havel, ‘Why Are People Boycotting
Shein?’ Triton Times (13 January,
2023)
Accessed 13 Feb. 2024.
[24]‘Corporate Brand Reputation outranks
financial performanc as most important measure of success’ (3 BL CSR Wire, 1
April, 2024)
Accessed 13 Feb. 2024.
[25] Wole Segun, ‘ESG Social Risks Overview’ (AuditBoard, 19 October, 2023)
Accessed 14 February 2024.
[26] Vlad Demsar and others, ‘Calling for Cancellation:
Understanding How Markets Are Shaped to Realign With Prevailing Societal
Values’ (2023) 43(3) Journal of Macromarketing,
Accessed 14 February 2024.
[27] Divyesh Bhatasana, ‘Ethical Social Media
Marketing: Balancing Promotion and Responsibility’ (Bulkly ,26 Jan. 2024) <
https://bulk.ly/ethical-social-media-marketing/> Accessed 14 February 2024.
[28] Astha Rajvanshi, ‘Shein’s Massive
Popularity Comes at a Huge Cost to Us All’ TIME
(17 January, 2023)
Accessed
14 February 2024.
[30] Saafan and others, ‘Boycott Campaigns over
Gaza War Hit Western Brands in Some Arab Countries’ (Reuters, 23 Noember, 2023) ,
Accessed 15 February, 2024.
[31] Laura Boushnak, ‘Jordanians Boycott
American Companies Seen as Pro-Israeli’. The
World from PRX, (4 December, 2023)
Accessed 15 February, 2024.
[32] Natalie Shernam, ‘Starbucks Blames
‘misrepresentation’ after Israel Gaza Protests’ BBC News (20 December, 2023)
Accessed 15 February, 2024.
[33] Zachary Folk, ‘McDonald’s Blames
“Misinformation” About Stance On Gaza War For Hurting Middle East Business’ Forbes, (4 January, 2024)
Accessed 15 February, 2024.
[34] Sayantani Biswas, ‘Turkey Boycotts
Coca-Cola, Nestle from Menu over Alleged Support for Israel’. Livemint, (7 November 2023)
Accessed 15 February, 2024.
[35] ‘Israelis Call to Boycott Shein after
Palestinian Flag Scandal’ The Jerusalem
Post (20 October 2023),
Accessed
15 February, 2024.
[36] ‘#BrandsGetReal: Championing Change in the
Age of Social Media’ (Sprout Social,)
,
accessed 18 February 2024.
[37] Tsedal Neeley, ‘Global Teams That Work’ (Harvard Business Review, 1 October 2015)
, accessed 18 February
2024.
[38] Jessica DiNapoli and others, ‘Focus:
Oreo-Maker, Nestle, Pepsi Face Pressure from European Employees over Russia’ (Reuters, 14 April, 2022)
,
accessed 18 February 2024.
[39] Ryan Grim, ‘Starbucks Is Suing Its Union
After “Solidarity With Palestine!” Tweet’, (The
Intercept, 17 October, 2023)
,
accessed 18 February 2024.
[40] ibid 21
[41] ibid 25
[42] Sarah Murray, ‘When Should Business Take a
Stand?’ Financial Times, (9 March,
2022) ,
Accessed 18 February, 2024.
[43] Isabelle Girerd-Potin and others, ‘Which
Dimensions of Social Responsibility Concern Financial Investors?’ (2013) 121(4)
Journal of Business Ethics,
, Accessed 19 February, 2024.
[44] Richard Hudson, ‘Ethical Investing: Ethical Investors and
Managers’ (2005) 15(4) Business Ethics
Quarterly, Accessed 19 February, 2024.
[45] ibid.
[46] ibid at 44.
[47] Russell Sparkes and others, ‘The Maturing
of Socially Responsible Investment: A Review of the Developing Link with
Corporate Social Responsibility.’ (2004) 52(1) Journal of Business Ethics,
, Accessed 19 February, 2024.
[48] Henry L. Petersen, and
others, ‘Morals or Economics? Institutional Investor Preferences for Corporate
Social Responsibility’ (2009) Journal of
Business Ethics, , Accessed 19 February, 2024.
[49] F. Lopez-Arceiz and others, ‘The role of corporate governance
and transparency in the generation of financial performance in socially
responsible companies’ (2017) 47 Spanish
Journal of Finance and Accounting,
, Accessed 19 February, 2024.
[50] Jonas Nilsson, ‘Investment with a
Conscience: Examining the Impact of Pro-Social Attitudes and Perceived
Financial Performance on Socially Responsible Investment Behavior’ (2008) 83(2)
Journal of Business Ethics
, Accessed 19 February, 2024.
[51] ibid 50.
[52] ibid.
[53] Luc Renneboog and others, ‘Socially
Responsible Investments: Institutional Aspects, Performance, and Investor
Behavior.’(2008) 32(9) Journal of Banking & Finance
Accessed 19 February,
2024.
[54] Stefan Beutelsbacher, ‘Ukraine Blacklist:
Shaming the companies still doing business with Russia,’ WorldCrunch, (26 May, 2023)
Accessed 19 February, 2024.
[55] ibid 34.
[56] ibid 43.
[57] Anne Landgraf, ‘A Deep Dive into the
Social Aspect of ESG’ (Conservice ESG,
13 May 2022) , Accessed
19 February, 2024.
[58] Alastair Marsh and others, ‘ESG Funds Had
$8.3 Billion in Russia Assets Right Before War’. Bloomberg.Com (8 March, 2022)
,
Accessed 19 February, 2024.
[59] Trevor David, ‘ESG Ratings: A Rebuttal of
Prevailing Criticisms’ (Sustainalytics.Com,
12 June, 2019)
Accessed 19 February, 2024.
[60] ibid.