Open Access Research Article
DEEPFAKES AND THE CONCEPT OF SELF IDENTITY
Abstract
The proliferation of
generative artificial intelligence has made the creation of hyper-realistic
synthetic media — commonly called “deepfakes” — cheap, fast, and accessible to
virtually anyone with a smartphone. While much of the legal and policy
conversation around deepfakes has focused on misinformation, election
integrity, and non-consensual intimate imagery, a subtler harm has received comparatively
little attention: the erosion of the individual's control over their own
identity. This article examines deepfakes through the lens of the right to
self-identity, tracing the doctrinal roots of that right in privacy and
personality jurisprudence, mapping the specific ways synthetic media
dispossesses individuals of their likeness, voice, and narrative, and
evaluating the adequacy of existing legal tools — defamation, the tort of
passing off, personality and publicity rights, and data protection law — to
respond. It argues that self-identity in the age of generative AI must be
reconceived not merely as a dignitary interest but as a proprietary and
relational one, and proposes a layered regulatory response combining statutory
recognition of an identity right, platform-level provenance obligations, and
calibrated criminal sanctions for the most harmful uses.
Published Paper
Author Details
Authors: AKSHAT CHUGHRegistration ID: 1013530 | Published Paper ID: IJLRA13530Approved ISSN: 2582-6433 | Country: Delhi, IndiaPage No.: 1-9
Article Information
DEEPFAKES AND THE CONCEPT OF SELF IDENTITY
Authors: AKSHAT CHUGH
- Journal IJLRA
- ISSN 2582-6433
- Volume 3
- Issue 8
About Journal
International Journal for Legal Research and Analysis
- AbbreviationIJLRA
- ISSN2582-6433
- AccessOpen Access
- LicenseCC 4.0
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