WHEN DISCOUNTS MEET COMPETITION: EVALUATING LOYALTY AND CONDITIONAL REBATES ACROSS INDIA, THE EU, AND THE US BY - KANISHKA SOMNI, WECCHA GUPTA & ANIMISHA DWIVEDI
Authors: KANISHKA SOMNI, WECCHA GUPTA & ANIMISHA DWIVEDIRegistration ID: 1013124 | Published Paper ID: IJLRA13124, IJLRA13125 & IJLRA13126
Year: Sep-2026 | Volume: 3 | Issue: 6
Approved ISSN: 2582-6433 | Country: Delhi, India
Page No.: 412-441